An Examination of Phonetic Variation in Nigerian Digital Content: A Comparative Study of TikTok and Instagram Audio Trends
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Background of the study
Digital audio content has become a key dimension of modern communication, with platforms like TikTok and Instagram at the forefront of this evolution. In Nigeria, users on these platforms exhibit notable phonetic variations in their audio clips, employing creative alterations in pronunciation, intonation, and rhythm (Ibrahim, 2023). TikTok videos often feature exaggerated or stylized speech patterns, while Instagram audio trends reflect a blend of natural conversation with digital enhancements (Okafor, 2024). This study examines how these digital practices contribute to phonetic innovation and variation among Nigerian users. It explores the influence of digital editing tools, cultural factors, and platform-specific constraints on speech production. By comparing audio trends on TikTok and Instagram, the research aims to document emerging phonetic phenomena and assess their implications for traditional speech patterns (Adebayo, 2023).
Statement of the problem
Although digital audio content is widely produced on platforms like TikTok and Instagram, there is limited research on the phonetic variations specific to Nigerian users. Most studies have concentrated on visual aspects of digital media, neglecting the critical examination of how audio modifications affect phonetic norms. This gap impedes our understanding of the processes driving phonetic change in digital environments and the long-term impact on traditional pronunciation standards (Chukwu, 2023).
Objectives of the study
- To analyze phonetic variations in Nigerian TikTok and Instagram audio clips.
- To compare the phonetic trends across the two platforms.
- To identify the digital and cultural factors influencing these phonetic changes.
Research questions
- How do TikTok and Instagram audio trends differ in phonetic variation?
- What digital tools contribute to these phonetic modifications?
- What are the implications of these variations for traditional phonetic norms?
Significance of the study
This study is significant as it offers a comparative examination of phonetic variation in Nigerian digital audio content, contributing to the understanding of how digital media reshapes spoken language. The findings will be valuable for linguists and digital communication experts seeking to integrate digital phonetic trends into traditional linguistic models (Ibrahim, 2023).
Scope and limitations of the study
The study focuses exclusively on TikTok and Instagram audio trends among Nigerian users, excluding other platforms and offline speech contexts.
Definitions of terms
- Phonetic Variation: Differences in the production and quality of speech sounds.
- Digital Audio Trends: Patterns in the use of sound and speech in digital media.
- TikTok/Instagram Audio: Sound clips produced and shared on TikTok and Instagram.
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